OUR STORY

It all started with a simple moment of self-reflection. The founder of Aura Johannesburg, was never one to focus on trends or fads. But after struggling to find clothing and shoes that made her feel both comfortable and confident, she realised that so many others shared the same challenge. She remembers standing in front of a mirror, feeling unsure of herself and frustrated by the lack of options that truly embraced her body and needs.

That moment sparked something inside her—a determination to create something different. She wanted a brand that didn’t just sell products, but something that could transform the way people felt about themselves. With a deep belief that everyone deserves to feel beautiful, confident, and comfortable, she set out to design shapewear and footwear that truly supported and celebrated every body type.